For DRÖM, a slow furniture brand rooted in minimalism, nature, and intentional living, I crafted a visual identity that reflects its essence: calm, timeless and grounded.

The color palette, titled Nordic Essence ( ▉▉▉▉), is inspired by Scandinavian landscapes and natural materials. It includes Skog, a muted green grey that evokes the serenity of Nordic forests; Ljus Linne , a warm linen white that brings clarity and light; Blekt Ek, a soft beige reminiscent of natural wood that adds warmth and tactility; and Kall Grafit, a deep graphite tone that provides contrast and elegance without harshness. 

The chosen typography is a sans serif, clean and minimal, yet with subtle personality. Its slightly bold weight ensures clarity and presence while maintaining a calm, understated tone that aligns with the brand’s values.