Pa' Ti & Pa' Ella's
(Album ArtWork) (Visual Identity)
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An album that speaks for itself: a fantastic mix of emotions.
(Text by Nowiim - former graphic design studio): One of the biggest challenges in this project was to create a cover that simultaneously conveyed good vibes and love, but without falling into the usual visual clichés. We wanted to avoid the typical symbols of love and happiness that you see everywhere and instead offer something fresh, bold and evocative.
The challenge was to find a balance between the intensity of the emotions and the need to maintain a visually appealing and original look. Achieving this meant experimenting with colors, shapes and textures that, while unusual, could capture the essence of love in a unique and unconventional way.
For the development of this cover, we were inspired by the complexity of love and human emotions. We wanted to move away from traditional depictions and create something that resonated more deeply and universally. Our inspiration came from a variety of sources, from psychedelic art and surrealism to the dynamic and ever-changing nature of human emotions.
We began by exploring a vibrant color palette that could reflect the intensity of emotions, mixing warm and cool tones to create a contrast that represented both passion and melancholy. The hands, symbolizing forbidden love, were designed to be in a constant state of longing, almost touching, but not quite touching. This detail was critical to conveying the album’s narrative.
We used advanced digital techniques to fuse colors and shapes, creating a visual effect that is both chaotic and harmonious, reflecting the duality of love and emotions. Each element of the cover was carefully selected and placed to ensure that the final design was not only visually striking, but also deeply meaningful.
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