After Nowiim’s rebranding in January 2025, the brand became something completely different from what it used to be: it went from being a serious design studio with a focus on a professional audience to becoming a graphic design studio that is diverse, open, approachable, young, and deeply rooted in Catalonia and the city of Barcelona. The approach to graphic design that Nowiim had until then had nothing to do with what it eventually became. The intention was to bring design closer to all audiences, to show that design is present in every aspect of everyday life, and to communicate this through a young team of designers. As planned, the studio became a point of reference during February 2025, and the identity we developed had a much greater impact than expected. I am incredibly proud and grateful to have been part of this stage of the studio, as well as for the trust I was given from the very first moment and the comfort I felt there. Nowiim has been one of the best experiences of my life, where I learned so much and met a lot of amazing people.